Privacy Policy

1 Information We Collect

We collect personal information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). The categories of Personal Information we collect include:

Information you provide directly

• Identifiers such as name, email address, postal address, phone number, and date of birth.
• Veteran status and service-related information you choose to share when enrolling in benefits.
• Account credentials, including username and password.
• Communications you send to us, such as inquiries, feedback, or support requests.

Information collected automatically

• Device and browser information, including IP address, browser type, operating system, and device identifiers.
• Usage data, including pages visited, time spent on pages, links clicked, and referring or exit pages.
• Cookies, web beacons, and similar technologies. See “How We Use Cookies” below.

Information from third parties

• Information from analytics providers, social media platforms, and advertising partners.
• Information from partners and benefit providers whose services you elect to activate through Veteran Strong.
• Publicly available information, where permitted by law.

2 How We Use Your Information

We use the Personal Information we collect for the following purposes:

• To provide, operate, and improve our websites, membership platform, and benefits.
• To verify your identity and eligibility for member benefits.
• To facilitate the activation and ongoing delivery of benefits offered by our partner providers.
• To respond to your inquiries, provide customer support, and communicate with you about your account.
• To send you administrative messages, security alerts, and information about your membership.
• To send you marketing communications about our services and partner benefits (with your consent, where required by law). You may opt out at any time.
• To personalize your experience and deliver content and offers relevant to your interests.
• To detect, prevent, and address fraud, security incidents, and unlawful activity.
• To comply with legal obligations, court orders, and lawful requests from government authorities.
• For internal research, analytics, and product development.

3 How We Share Your Information

We may share your Personal Information with the following categories of recipients:

Service providers

We share Personal Information with trusted third-party vendors who perform services on our behalf, such as hosting, analytics, payment processing, customer support, email delivery, and security. These service providers are contractually required to keep your Personal Information confidential and to use it only as necessary to perform services for us.

Benefit providers

When you elect to activate a benefit (for example, credit and identity protection, roadside assistance, or other partner services), we share the information necessary for that provider to enroll you and deliver the benefit. Each benefit provider handles your information under its own privacy policy.

Legal and safety disclosures

We may disclose Personal Information when we believe in good faith that disclosure is necessary to comply with applicable law, court order, subpoena, or other legal process; to enforce our terms; to protect the safety, rights, or property of Veteran Strong, our members, or others; or to investigate suspected fraud or illegal activity.

Business transfers

We may share or transfer Personal Information in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets. We will notify you of any such change in ownership or control of your Personal Information.

With your consent

We may share your Personal Information for any other purpose with your consent.

4 How We Use Cookies and Similar Technologies

Our websites use cookies and similar technologies (such as web beacons, pixels, and local storage) to collect usage information, remember your preferences, secure your account, and improve your experience. A cookie is a small text file that a website stores on your device.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or you delete them). We use these technologies for purposes including:

• Authentication and account security.
• Remembering your preferences and settings.
• Measuring site performance and analyzing usage patterns.
• Delivering relevant content and advertising.

You may configure your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our websites may not function properly. For more information about cookies, visit allaboutcookies.org.

5 Your Choices and Rights

Marketing communications

You may opt out of marketing emails at any time by using the unsubscribe link in any marketing message we send you, or by contacting us using the details in “Contact Us” below.

Account information

You may review, update, or correct your account information at any time by signing in to your member account or by contacting us.

State-specific privacy rights

Depending on where you live, you may have additional rights under applicable state privacy laws, including the right to access, correct, or delete your Personal Information, and the right to opt out of certain sharing or sales of Personal Information. California residents should also review our California Privacy Notice for additional rights and disclosures. To exercise any of these rights, visit Your Privacy Choices or contact us using the details below.

Do Not Track

Our websites do not respond to “Do Not Track” browser signals at this time, because no uniform standard for these signals has been adopted.

6 How We Protect Your Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, or destruction. These safeguards include encryption in transit, access controls, monitoring, and ongoing employee training. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential. If you believe your account has been compromised, contact us immediately.

7 Data Retention

We retain Personal Information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your Personal Information, we will delete it or de-identify it in a manner consistent with applicable law.

8 Children’s Privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child has provided us with Personal Information, please contact us so we can delete it.

9 Third-Party Websites and Services

Our websites may contain links to third-party websites or services that are not operated or controlled by Veteran Strong. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site or service before providing your information.

10 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page and revise the “Effective Date” at the top. Your continued use of our websites or services after the changes take effect constitutes your acceptance of the updated policy.

11 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: